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3 THINGS I’VE LEARNED ABOUT SOCIAL MEDIA MARKETING FROM BEYONCE’S INSTAGRAM

In the business of social media marketing, there are few accounts that really inspire me to create.

But, the living legend presently known as Beyoncé is IT, honey.

Over the past couple months, Beyoncé’s been posting almost exclusively on Instagram and that has a lot to do with the potential of Instagram’s layout and the opportunity to dish out fresh, inspiring content.

I’ve learned some interesting tips about social media and content creating from watching her Instagram, so I figured I’d let y’all know what’s been on my mind.

1.The layout/theme is everything.

There’s an art to creating an awesome theme. So, take your time with it. Instagram’s consistent 3×3 layout gives you a great opportunity to plan your posts out in order to have the most aesthetically pleasing theme that is also deeply connected to your brand. Preview is a great free app for planning your Insta feed.

Beyoncé’s Instagram is a perfect utilization of Instagram’s 3×3 layout. She (or, most likely her PR team) upload three Instagram posts at a time, which gives a grand artistic glimpse into her life and is easily digestible when you go to her profile.

Beyoncé is and has always been a trendsetter. Her Instagram is focused on bringing that aspect of her brand to the forefront and keeping Beyoncé in the front of your mind when you think of trendsetting fashion.

Make sure your social media shows your brand from its best angle.

2. You don’t need fancy editing software to make great visual content.

One thing I love about Beyoncé’s Instagram is her use of vibrant backgrounds. It makes her content stand out like a beam of sunshine (even more than usual, I mean she’s Beyoncé) on a feed of filtered selfies and cute puppies.

A post shared by Beyoncé (@beyonce) on

A post shared by Beyoncé (@beyonce) on

Even though Beyoncé may have an army of PR specialists behind her, doesn’t mean that you can’t look like you do too. There are a ton of free photo editing apps on your phone where you can edit your photos to your heart’s desire. Some of my favorites are Photoshop Express (which I’m pretty sure she makes her collages from), Enlight Photofox (which does a damn good job at meshing two photos together), and Canva (does an literally amazing job at creating your own word graphics) You don’t need a graphic design background or super expensive apps to stay poppin’. All you need is your imagination honey!

3. Confidence in your craft is key. 

I can see you giving the side eye to me through the computer screen.

“Everybody says this, Nia!” You say.

But, that doesn’t mean that it isn’t true. You have to know that your content is the bomb. You have to believe you look amazing in those photos. You have to believe that you’re doing someone a favor by letting them witness this dopeness.

You think that Beyoncé doesn’t doubt herself sometimes? Of course, she does! But, that’s what separates Beyoncé from most; she does it anyway. Make that stellar content, plan out your image, and send that bad boy out cause you are a BOSS. It’s time to start posting like one.

What accounts inspire your social media? Let me know in the comments section below. 

14 thoughts on “3 THINGS I’VE LEARNED ABOUT SOCIAL MEDIA MARKETING FROM BEYONCE’S INSTAGRAM”

  1. Great tips! I have found myself struggling with social media lately, especially Instagram. I think confidence is definitely a big issue, as well as not knowing all the ins and outs yet. I’ll have to put these lessons to use!

    1. Yes girl, I got to figure out the ins and outs too! They always switch up the algorithm. But, these tips will definitely give you a good shot outchea!

  2. Canva is my favorite! I like using Snapseed for editing. I love how you used Beyoncé as a reference. I learned just about the same things as you by managing 3 accounts on Instagram. Authenticity is key. People love seeing glimpses of your personal life/bts shots.

  3. Wow, I never thought about her IG from this angle. I’ll definitely try some of these apps! I’m currently trying to increase my IG followers so I’ll take these tips into consideration!

  4. I saw Beyonce and clicked so fast lol! This is a great post- I don’t use Instagram for my blog but these are still tips that can be applied to pinterest/twitter/facebook etc
    Thanks for sharing!

    1. I totally feel you on that! Something as simple as a color scheme or a certain crop could be a theme as well; it doesn’t have to be all razzle dazzled and what not.

  5. Um first of all I do the 3×3 too so I am feeling myself!
    Second- my approach to this is a little different than yours though; I try to learn as much as possible from the accounts of people who became popular BECAUSE of Instagram. Bey is BEY- she is poppin with or without Insta, and never had to fight the growth uphill battle we have to fight. While her feed may be lit, whatever she does will work … because SHE IS BEYONCÉ. Her PR team could literally be posting quotes every day and people would still STAN.
    I follow a lot of influencers who are only really a product of Instagram, because I know that one day a long time ago, they were as small as me. I feel like I can learn a lot about growth that way.
    Great post, thank you !!!

    http://www.dafrastar.com

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